Marketing

The Sunshine Coast region is promoted as a destination that offers an incredible range of authentic and immersive experiences for families and couples, set amongst a stunning natural landscape and all within easy reach.

Being approachable and down-to-earth; we’re committed to sharing the Sunshine Coast in an authentic way, which makes us ‘For real.’

Our marketing approach is led by hero campaigns in priority markets of Australia and New Zealand to raise awareness of the Sunshine Coast. Hero campaigns are supported by trade campaigns to increase bookings.

Co-operative marketing opportunities are available for tourism businesses of all sizes and budgets.

Receive Visit Sunshine Coast’s quarterly Instagrammy Award for your social media prowess! Award recipients receive $500 towards their very own social media retargeting package through VSC’s Co-operative Marketing Opportunities and are judged on the following criteria:

• Frequency of social posts
• Quality of content posted
• Inclusion of the #visitsunshinecoast
• Operator’s Best of Queensland social media score

Congratulations to our quarterly winners.