Visit Sunshine Coast (VSC) is your official Regional Tourism Organisation representing the council regions – Sunshine Coast, Noosa and Gympie.

VSC is the destination marketing organisation representing and providing leadership to more than 500 accommodation businesses, attractions, tour operators, restaurants, cafes, entertainment venues, transport providers and professional support services.

A key focus over the past year has been assisting our members to navigate and recover through COVID-19 and there has never been a more important time to work together. Despite the challenging conditions for travel during 2020, the Sunshine Coast attracted over 3 million domestic overnight visitors with a spend over $2 billion and drew 6.2 million day trip visitors.

Following the launch of a fresh new brand campaign– ‘For real’, our marketing initiatives are aimed to create demand and generate leads to travellers across our key domestic and New Zealand markets. Our campaigns focus on growing visitor yield and improving seasonality, and we continue to support and leverage the region’s vast array of products and experiences to generate returns for our members.

From workshops designed to take your marketing to the next level, resources on using social media to your advantage or support for becoming trade ready; membership opportunities are designed to accelerate your business. VSC membership positions your business to maximise its potential with two additional add-on options to choose from.

We hope you will join as a member in 2021-2022 to take advantage of the opportunities outlined in the Membership Prospectus, and look forward to working closely with you.

Matt Stoeckel – CEO
Visit Sunshine Coast

As a member of Visit Sunshine Coast you are primed for action and want to make the most of your connection with the tourism industry.

Whether you’re new to tourism, an established business or just want to stay up to date with the Sunshine Coast tourism industry, being a member of VSC is a great way to stay connected and up-to-date with the tourism industry and its influence on the Sunshine Coast.

Become a Tourism Supporter.

This is for you, if your business is a non-Tourism Business that would like to be in touch with the Tourism Industry.

Add on options

Trade and International Membership

$ 250

VSC Membership entitles you to the following opportunities: Promoting the Sunshine Coast to our trade and international Markets has never been more important. The Trade and International add-on will enable your business to leverage VSC’s promotion to key industry partners and invitations to participate in sales missions, trade shows and familiarisations. The experienced trade and international team will provide guidance and training opportunities to assist your business.

Opportunities include:

  • Invitation to participate in trade and international ready programs and scholarships. *
  • Your business listed in the International Travel Planner.
  • Opportunities to showcase your business to travel trade familiarisation visits.
  • Inclusion in relevant VSC tradeshow representation and trade training programs. **
  • Invitation to participate in VSC led onshore/offshore sales missions. **
  • Opportunity for inclusion in international marketing campaigns. **

* Additional costs may apply
** Access to trade and International benefits on provision of product suitability and operators
agreement to pay required commission levels

Enquire Here

Business Events Membership

$ 250

Business Events add-on will enable members to leverage additional promotion and networking opportunities specific to the business events industry. You will be invited to participate in business event workshops, trade shows and familiarisations to further promote your event offering. We encourage this add on for related businesses including venues, suppliers, accommodation providers, tours, transport, team building, event hire and restaurants who either attract or support the business event industry.

  • Full product listing on the
  • Promotion via ‘Hot Deals’ on the dedicated business events website
  • Opportunity to join the regional stand at relevant business events trade shows*
  • Product promoted by business events staff to corporate, association and government event planners and Professional Conference Organisers (PCO’s)
  • Receive relevant sales leads via business events as a result of their marketing activity
  • Your chance to showcase your product in domestic corporate and PCO familiarisations*

*Additional costs may apply

Enquire Here

Membership Team

We are proud to be a part of ‘Team Sunshine Coast’, we love the region and we want to share our passion. VSC has a dedicated team ensuring our industry are maximising their membership opportunities. With years of industry experience the team can relate to our members and provide practical suggestions to combat common struggles faced in their businesses. Please contact the team if you have any questions.

Andrew Fairbairn
Head of Industry and Trade Development

Industry and Operations Coordinator

Not sure which level suits your business?