A warm welcome 


At Visit Sunshine Coast (VSC), our focus is to attract visitors to the Sunshine Coast and as a member-based organisation support your tourism business to succeed. If we do this well, the tourism industry on the Sunshine Coast will continue to support more than 25,200 jobs by bringing in more than $3 billion to the local economy. 

But let’s not sugar coat it – times have been tough over the last few years to achieve these results. However, despite this the destination has set new milestones, even in the face of the unprecedented challenge of COVID-19. This is a testament to the continued effort by our tourism businesses to provide a world-class experience and the effectiveness of our marketing campaigns. 

 I put this success down to “Team Sunshine Coast”. Through collectively working together we are more than a group of individual tourism businesses, we are a destination with a common brand, purpose, and direction. It’s this approach which has earned us the title of “Most Loved Destination in the World”.

For us to remain globally competitive and a top performing destination, it’s going to be more important than ever for us to continue to work closely together as Team Sunshine Coast. 

We do this through our marketing campaigns as well as through development programs that are designed to take your business to the next level. These are available to our members and the benefits of joining VSC are outlined as per the links below. 

 We look forward to welcoming you as a member in 22/23 and can’t wait to work with you… For real. 


Matt Stoeckel – CEO