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A warm welcome 

As the official Regional Tourism Organisation for the Sunshine Coast, our focus is to attract visitors to the region and support our tourism industry to SHINE. We are a member-based organisation of more than 500 passionate tourism businesses that work together to build the Sunshine Coast brand and provide world-class experiences to our visitors.

In doing so, the tourism sector on the Sunshine Coast continues to support more than 25,000 jobs and pumps billions into the local economy every year. In fact, in 2022 visitors spent a record $5 billion on the Sunshine Coast. It’s a particularly impressive statistic when you consider that before COVID-19 the figure was only $3.7 billion per annum. But while it’s a time to be confident, it’s certainly not a time to be complacent as competition from other destinations is increasing and cost of living pressures continue to build for households.

For that reason more than ever we need to live by our ‘Team Sunshine Coast’ mantra. That is, through working together, we are more than a group of individual tourism businesses, we are a destination with a common brand and shared direction. This will help us to remain competitive, stay at the top of our game and kick plenty of goals along the way.

It will also help us make the most of the opportunities that come our way. This includes the “B’s” of: BRISBANE 2032 Olympic and Paralympic Games, becoming the only place in Australia where three UNESCO BIOSPHERES sit sideby-side and of course becoming HQ to Australia’s newest airline BONZA!

We invite you to become a member of VSC to access our programs and services that you can read more about in this booklet.
We look forward to welcoming you as a member in 23/24 and can’t wait to work with you… For real


Matt Stoeckel portrait informalMatt Stoeckel – CEO

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