A warm welcome
As the official Regional Tourism Organisation for the Sunshine Coast, our focus is to attract visitors to our slice of paradise and support our tourism industry to SHINE.
We are a member-based organisation of close to 500 passionate tourism businesses that work together to build the Sunshine Coast brand and continue to offer worldclass experiences to our visitors.
In doing so, the tourism sector on the Sunshine Coast continues to support more than 29,000 jobs and pumps billions into the local economy every year.
In fact, in 2024 visitors spent almost $5 billion on the Sunshine Coast. But it’s no time to put our feet up as demand has stabilised in 2025 off the back of economic headwinds and a renewed appetite for Australians to again travel overseas.
That’s why we’re all about ‘Team Sunshine Coast’. Through collectively working together we are more than a group of individual tourism businesses, we are a destination with a common brand, purpose and direction.
We do this through our marketing campaigns as well as through development programs that are designed to take your business to the next level. These are available to our members and the benefits of joining with Visit Sunshine Coast are outlined in this booklet.
We look forward to welcoming you as a member in FY25/26 and being part of Team Sunshine Coast.
Matt Stoeckel –