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A short update on ATDW’s Digital Transformation:

ATDW (Australian Tourism Data Warehouse) is undergoing a significant transformation, including a new company name, brand, and a world-class platform. This change is a global first and aims to provide tourism operators with essential information to ensure a seamless transition to the new platform.

New Features:

  • New Homepage Dashboard:  Enhanced functionality for operators with multiple profiles.
  • New User Permissions: Different access permissions for various users.
  • Improved QA Process: Quicker review and editing options.
  • User-Friendly Interface: Easier profile creation and management.

Preparation Tips:

  • Confirm login details.
  • Validate email addresses.
  • Update contact information.
  • Review and update profiles.
  • Strengthen passwords.

What’s Changing:

  • New brand identity and cloud-based platform.
  • Enhanced functionality to represent Australia’s tourism offerings.

Why the Change:

  • To adapt to the evolving tourism landscape and technology.

Platform Sneak Peek:

  • New dashboard, filters, and search options.
  • Improved profile creation workflow.
  • New profile summary view.


  • Minimizing inconvenience while providing an upgraded user experience.
  • Seamless transition to the new platform with comprehensive support.


  • Information about login, profile carryover, content changes, user permissions, and support.

A New Dawn:

  • Introduction of a new brand name and look, scheduled to launch before the end of the year.



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