Visit Sunshine Coast (VSC), is a membership based, destination marketing organisation whose primary purpose is to promote the region as a leisure and business event destination through global and domestic trade, media and travel industry channels.

As the Regional Tourism Organisation (RTO), VSC is responsible for a geographical area that encompasses the Glass House Mountains in the south, to Rainbow Beach in the north, the Hinterland and Mary Valley to the west and includes three council regions – Sunshine Coast, Noosa and Gympie.

Tourism is a significant driver of the Sunshine Coast economy, contributing close to $3 billion in Regional Gross Product and supporting an estimated 26,000 jobs.

As a destination we continue to set new records and achieve new milestones, even in the face of the unprecedented challenge of COVID19. This is a testament to the appeal of the destination and continued efforts by industry to provide a world-class visitor experience.


VSC will lead the tourism industry in promoting the Sunshine Coast’s ‘For real’ experiences and build a sustainable tourism industry that will maximise the long-term benefits of the visitor economy to the region.

Our Partnerships

Learn more about our corporate partnerships


The Board of Director’s role is to provide expert guidance to the organisation and tourism industry.


Our people are our greatest asset. We live and breathe being “for real” and are passionate ambassadors of the Sunshine Coast.

Corporate Reports

View corporate reports and VSC Annual Reports.


Interested in working or volunteering with Visit Sunshine Coast?