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We unify the sector to lead sustainable tourism with a distinctly Sunshine Coast vibe. 


Visit Sunshine Coast (VSC) is the peak tourism body for the Sunshine Coast region which spans the Local Government Areas of Sunshine Coast, Noosa and Gympie.    

Our team is made up of specialists in marketing, communications, travel distribution as well as industry development professionals who support our tourism operators do what they do best, and that is welcoming visitors to our spectacular region!  

But ‘Team Sunshine Coast’ reaches well beyond our Maroochydore head office and includes hundreds of local businesses, tourism attractions, accommodation, local and state government bodies, local community groups and more. And it’s this team approach that really does make the destination shine! 

And shine we do, with the Sunshine Coast officially of the Most Loved Destinations in the World’  according to the Tourism Index Sentiment.

Visit Sunshine Coast’s partners Sunshine Coast Council and Tourism and Events Queensland, provide us with resources to run our programs and services. Learn more about our Partners 


Our Vision 

VSC is leading a sustainable tourism industry that is united by a distinct brand. 

Our Mission  

Our mission is to lead the tourism industry in promoting the Sunshine Coast’s experiences and building a sustainable sector that will maximise the long-term benefits of the visitor economy to the region. 

 What we stand for 

Our work is guided by our values to innovate, collaborate and be real (authentic). 

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