Visit Sunshine Coast (VSC), is a membership based, destination marketing organisation whose primary purpose is to promote the region as a leisure and business event destination through global and domestic trade, media and travel industry channels.
As the Regional Tourism Organisation (RTO), VSC is responsible for a geographical area that encompasses the Glass House Mountains in the south, to Rainbow Beach in the north, the Hinterland and Mary Valley to the west and includes three council regions – Sunshine Coast, Noosa and Gympie.
Tourism is a significant driver of the Sunshine Coast economy, contributing close to $3 billion in Regional Gross Product and supporting an estimated 26,000 jobs.
As a destination we continue to set new records and achieve new milestones, even in the face of the unprecedented challenge of COVID19. This is a testament to the appeal of the destination and continued efforts by industry to provide a world-class visitor experience.
Mission
VSC will lead the tourism industry in promoting the Sunshine Coast’s ‘For real’ experiences and build a sustainable tourism industry that will maximise the long-term benefits of the visitor economy to the region.
