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<\/p>\nSub-regional campaigns have boosted the recovery of the tourism industry across the Sunshine Coast<\/p>\n
Each sub-region of the Sunshine Coast has now launched a specific tourism promotion through Visit Sunshine Coast\u2019s COVID19 Response Marketing Program.<\/p>\n
The eight sub-regions \u2013 include Caloundra, Kawana, Mooloolaba, Maroochydore, Hinterland, Nambour, Coolum and Eumundi.<\/p>\n
The program was created by Visit Sunshine Coast (VSC) to fast-track the recovery of over 1700 grassroots tourism businesses after the devastating impact of COVID-19 and to complement VSC\u2019s high-level national and statewide promotional strategy.<\/p>\n
Following extensive consultation, each sub-region developed campaigns to suit the specific needs of their tourism operators. VSC supported the creative development, media placement and management of the campaigns which included radio, print, online, digital and social media.<\/p>\n
Campaigns such as Caloundra and Kawana\u2019s joint initiative called \u2018Too Easy\u2019 focused on the area\u2019s laidback tourism environment and superb beaches; while Nambour developed content featuring their \u2018hidden gems\u2019, and Eumundi used the funding to highlight that its attractions went far beyond the renowned Eumundi Markets.<\/p>\n
Mooloolaba directed its resources into a digital campaign targeting the drive market to promote their tag \u2018stay, taste, play and shop\u2019 to increase visitation to the Discover Mooloolaba website. Maroochydore created fresh videos called \u2018Maroochy. For All\u2019 that encompassed the surrounding pockets of Alexandra Headland, Cotton Tree, Twin Waters, Bli Bli and Buderim.<\/p>\n
<\/p>\n
Visit Sunshine Coast CEO, Matt Stoeckel, said the sub-regional campaigns, which highlighted the breadth and depth of experiences across the destinations, could not have come at a better time.<\/p>\n
\u201cThe campaigns undertaken across the sub-regions mostly targeted our drive market and complemented broader activities aimed at boosting our intrastate market to buffer the impact of COVID19 on the broader destination.\u201d<\/p><\/blockquote>\n
Hinterland Tourism President, Kerry Brown, welcomed the sub-regional program, which enabled the Hinterland to develop a new campaign to promote their unique attractions.<\/p>\n
\u201cHinterland Tourism has a very strong social media following and through the sub-regional program we are now able to build on this success,\u201d said Ms Brown.<\/p>\n
\u201cOur Sunshine Coast Hinterland ‘Unique In Every Sense’ \u00e7ampaign will promote our four major pillars of stay, taste, events and experiences. This support makes this initiative possible and will be very valuable in helping Hinterland operators recover in the year ahead.\u201d<\/p>\n
President of Coolum Business and Tourism, Mark Cameron, said the program helped bring some new initiatives to life.<\/p>\n
\u201cOur team has come up with some very exciting activities including new discovery trails and destination videos, and with a major refresh of our website and digital marketing channels. We are in a far better position to engage with potential target markets,\u201d added Mr Cameron.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sub-regional campaigns have boosted the recovery of the tourism industry across the Sunshine Coast Each…<\/p>\n","protected":false},"author":1,"featured_media":6770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,1],"tags":[],"yoast_head":"\n
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