{"id":5936,"date":"2019-09-16T03:10:32","date_gmt":"2019-09-16T03:10:32","guid":{"rendered":"https:\/\/corporate.visitsunshinecoast.com\/?p=5936"},"modified":"2021-07-01T09:04:15","modified_gmt":"2021-06-30T23:04:15","slug":"the-art-of-attracting-diverse-events","status":"publish","type":"post","link":"https:\/\/corporate.visitsunshinecoast.com\/the-art-of-attracting-diverse-events\/","title":{"rendered":"The art of attracting diverse events"},"content":{"rendered":"

Surf life Saving\u2019s pinnacle event \u2013 The Aussies \u2013 is set to return to the Sunshine Coast in 2021 in what will be a massive coup for the region.<\/p>\n

The magnitude of the event is significant, with more than 7,000 competitors and 20,000 spectators expected to attend across the nine-day carnival.<\/p>\n

That\u2019s 20,000 people looking to stay at accommodation, eat out at restaurants and make the most of their time on the Sunshine Coast by exploring the region\u2019s attractions.<\/p>\n

The timing of the event is perfect as it will follow on from the April school holidays, extending what is already a bumper time for tourism.<\/p>\n

The 2021 Aussies will be jointly hosted by Alexandra Headland, Maroochydore and Mooloolaba Surf Life Saving Clubs and is supported by Sunshine Coast Council and Tourism and Events Queensland.<\/p>\n

The Aussies is a perfect fit for our region as it embodies the Sunshine Coast\u2019s beachside culture and showcases our ability to host exhilarating sporting events.<\/p>\n

\"\"<\/figure>\n

But one of the great things about the Sunshine Coast is its diversity and ability to cater to multiple markets and travellers.<\/p>\n

This week it was announced the inaugural Art of Attraction tourism summit will be held on the Sunshine Coast this November, and Visit Sunshine Coast is proud to be a funding partner.<\/p>\n

The summit will focus on the theme of \u2018Driving Change\u2019 and will conclude with an awards evening announcing the winners of the Australian Street Art Awards and Grey Nomad Awards.<\/p>\n

While cities like Melbourne are known for their street art, the Sunshine Coast has its own burgeoning street art scene.<\/p>\n

You just need to know where to look.<\/p>\n

Caloundra is home to a street art trail that includes a colourful mural on Dingle Avenue that captures the town\u2019s cultural identity and history and a mural of Caloundra\u2019s oldest lighthouse in Lamkin Lane.<\/p>\n

The new building on Maroochydore Road has also given a nod to the region\u2019s past with a mural of the last 1920\u2019s Queenslander located on Duporth Ave painted on the side of the building.<\/p>\n

The Art of Attraction Summit will focus on how we can use public art to attract visitors and attending delegates will also learn what motivates mature-age visitors and how to meet their expectations.<\/p>\n

Both markets are an incredibly important part of the tourism mix, and as a destination, its crucial we continue to create awareness of our region\u2019s diverse offerings.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Surf life Saving\u2019s pinnacle event \u2013 The Aussies \u2013 is set to return to the…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,21],"tags":[],"yoast_head":"\nThe art of attracting diverse events - Corporate | Media | Trade - Visit Sunshine Coast<\/title>\n<meta name=\"description\" content=\"The art of attracting diverse events -\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.visitsunshinecoast.com\/the-art-of-attracting-diverse-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The art of attracting diverse events - Corporate | Media | Trade - Visit Sunshine Coast\" \/>\n<meta property=\"og:description\" content=\"The art of attracting diverse events -\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.visitsunshinecoast.com\/the-art-of-attracting-diverse-events\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate | Media | Trade - 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