It wasn’t quite visible from space, but Visit Sunshine Coast’s (VSC) message in the sand sure made a big impression on Qantas passengers flying overhead.
The region’s tourism body used letters more than two metres tall to invite travellers onboard the sold-out Great Southern Land scenic flight of Australia to start planning their next Sunshine Coast escape.
The Qantas flight, which departed Sydney on Saturday, offered travellers an aerial tourism experience across state borders to reignite the joy of flying and experience iconic Australian destinations from the sky.
As the B787 Dreamliner over-passed Coolum Beach at 3,000 feet passengers had a bird’s eye view of the message – VISIT US FOR REAL – written on the sand with vinyl letters normally used for sign writing in the sky.
The Sunshine Coast was the first destination in Australia to greet travellers with an on-ground activation, and VSC Interim CEO Craig Davidson said he hoped the message to Sydney travellers was loud and clear.
“We miss you and can’t wait to welcome you back to the Sunshine Coast when it is safe to travel again,” he said.
“New South Wales has traditionally been our strongest interstate market, and as we head out of the school holiday period, we are missing them more than ever.
“We hope this grand gesture will remind them how much they love the Sunshine Coast and inspire them to stop dreaming and start planning their next visit.”
The message was supported by special onboard commentary about the Sunshine Coast, with passengers gifted a ‘taste’ of the region with locally made Kokopod Chocolate.
Qantas Captain Alex Passerini said: “The welcome message will mean a lot to passengers and our people who miss the experience of travel and visiting iconic destinations like the Sunshine Coast. Once borders open, we can’t wait to bring these passengers back to visit.”
The beach activation comes as VSC plans to unveil a new campaign underpinned by the Sunshine Coast’s real experiences, real people and real nature.