What’s inside this weeks Sunny Insider:

The launch of the newest – and biggest – Sunshine Moments campaign has certainly captured the public’s attention, with the bold ‘Sunshine Sickie’ competition providing an innovative edge that has highlighted the region’s rejuvenating qualitiesacross national media.

Over 100 members attended the launch of the campaign at Novotel Sunshine Coast Resort, with speeches from Mayor Rosanna Natoli and Olliver Philpot from TEQ, which has provided funding support.

The new campaign has been a massive exercise – already recognised for its innovation – and to give you an idea of how it was developed come behind the scenes for this exclusive video tour.

The Sunshine Moments campaign includes 10 vibrant 15-second videos featuring playful headlines and stunning new imagery that is being rolled out across Australia and New Zealand on TV on-demand, YouTube, Google, Meta, TikTok, and billboards in Sydney and Melbourne.

To support the campaign on our organic social media channels, we’re on the lookout for short videos from operators that showcase a ‘Sunshine Moment’ in a simple, immersive way. Make sure you tag us on socials and use the hashtag #SunshineCoastForReal, as we’ll be featuring top content on our Instagram, Facebook, and/or TikTok stories!

Check out our Campaign Prospectus for everything you need to know.

Our Glasshouse Mountains Visitor & Interpretive Centre was named Visitor Information Centre of the Year at the Queensland Information Centre Association (QICA) annual conference last week.

QICA is the peak industry body for Visitor and Tourist Information Centres in Queensland, representing over 100 visitor centres across the State.

The award is richly deserved by the Glasshouse team, whose ambassadors are renowned for the dedication and enthusiasm they bring to the Sunny Coast visitor experience.

Congratulations!

To support the campaign on our organic social media channels, we’re on the lookout for short videos from operators that showcase a ‘Sunshine Moment’ in a simple, immersive way. Make sure you tag us on socials and use the hashtag #SunshineCoastForReal, as we’ll be featuring top content on our Instagram, Facebook, and/or TikTok stories!

Check out our Campaign Prospectus for everything you need to know.

To support the campaign on our organic social media channels, we’re on the lookout for short videos from operators that showcase a ‘Sunshine Moment’ in a simple, immersive way. Make sure you tag us on socials and use the hashtag #SunshineCoastForReal, as we’ll be featuring top content on our Instagram, Facebook, and/or TikTok stories!

Check out our Campaign Prospectus for everything you need to know.

To support the campaign on our organic social media channels, we’re on the lookout for short videos from operators that showcase a ‘Sunshine Moment’ in a simple, immersive way. Make sure you tag us on socials and use the hashtag #SunshineCoastForReal, as we’ll be featuring top content on our Instagram, Facebook, and/or TikTok stories!

Check out our Campaign Prospectus for everything you need to know.

To support the campaign on our organic social media channels, we’re on the lookout for short videos from operators that showcase a ‘Sunshine Moment’ in a simple, immersive way. Make sure you tag us on socials and use the hashtag #SunshineCoastForReal, as we’ll be featuring top content on our Instagram, Facebook, and/or TikTok stories!

Check out our Campaign Prospectus for everything you need to know.