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How buying a PINEAPPLE this winter will instantly earn you $100 towards your next Sunshine Coast escape (and the chance to win a $10,000 holiday!)

For less than the price of a cup of coffee holiday makers can earn $100 towards their next Sunshine Coast escape – and it’s as easy as buying a pineapple.

Visit Sunshine Coast has partnered with one of Australia’s largest pineapple producers – Sunshine Coast based Pure Gold Pineapples – to roll out the juicy winter promotion from 1 to 24 June.

Anyone who buys a Pure Gold Pineapple – which are available from Woolworths and Coles – and enters the competition during that time period can claim $100 dollars to put towards their next Sunshine Coast escape booked through My Queensland.

From there entrants will also go in the running to win a $10,000 My Queensland Sunshine Coast holiday.

Visit Sunshine Coast CEO Matt Stoeckel said the campaign was a nice way to make those chilly winter months a little bit sweeter, while celebrating a Sunshine Coast icon.

 “Since the Big Pineapple first opened in 1971 pineapples have been a symbol of the Sunshine Coast,” Mr Stoeckel said.

 “For many eating a pineapple conjures up images of warm beach days and tropical escapes, and that’s what we’re all about here – even in winter.Pineapples Scan the QR code for and enter the draw

 “The winter months are the perfect time to plan a Sunshine Coast holiday, from swimming with whales to a calendar of epic events, it’s a great time to visit the Coast.

 “So pick a Pure Gold pineapple, make yourself a Pina Colada, and start planning your next Sunshine Coast escape.’

 The Sunshine Coast is Australia’s largest pineapple growing region, and Pure Gold Pineapples supply a staggering 40 per cent of the tropical fruit available for purchase in Australia. Each year Aussies consume 30 million pineapples, and Pure Gold Pineapples’ General Manager Anthony Dobson said there were plenty of reasons – beyond winning a Sunshine Coast escape – to buy a pineapple this winter.

 “Pineapples are not only a great source of Vitamin C, but are also very high in manganese, making them a perfect winter snack,” he said.

“Pure Gold Pineapples is incredibly pleased to be supporting Visit Sunshine Coast with this marvellous holiday competition that gives our customers the opportunity to win a wonderful holiday to the region we call home.”

The winner of the $10,000 My Queensland Sunshine Coast escape will be drawn on 27 June – which is International Pineapple Day.

My Queensland CEO Ryan Thomas said: “we’re proud to honour International Pineapple Day and offer a holiday prize to the Sunshine Coast, home to the juicy pineapple”.

 To find out more, go to

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