As the Sunshine Coast reopens its doors for COVID safe events, Business Events Sunshine Coast (BESC) today launched an innovative new website and magazine for incentive travel and event professionals.
The e-magazine, named The Shortlist, aims to keep domestic and international industry up-to-date with what’s happening on the Sunshine Coast from new bars and restaurants, event trends, locally made gift ideas, incentive experiences and insider tips from the region’s events industry.
To be produced quarterly, The Shortlist and new dedicated website are part of the region’s wider efforts to target incentive and events groups as part of its recovery strategy.
The website, ‘Sunshine Coast Incentive Travel’ was funded by Tourism Australia’s Advance Australia program. It hosts an interactive component that allows the planner to ‘design their own itinerary’ and connects local operators with planners.
“With the new international-standard runway now open at Sunshine Coast Airport, new tailor-designed accommodation for incentives, and more bespoke food experiences than before, we’re looking forward to welcoming groups who want to reconnect, recalibrate and inspire their best performers,” says Maureen Brennan Manager of BESC.
“Like the rest of the world, we’ve had an opportunity to pause, reflect and truly define our events’ offering. A key part of this is bringing to life the Sunshine Coast’s connection to nature, place, community and wellness. We are the ideal incentive destination for the times.”
Planners will discover a top ten hot list including new experiences and event trends, a list of locally made products for gift inspiration, a handy list of contacts and a quiz where readers can enter to win a prize each edition.
The inaugural publication features stories on the emerging neighbourhood of Buderim, an interview with Chef and Founder of The Ohana Group, Ryan Fitzpatrick, and Spicers Group Director of Sales Kylie Stever shares her personal experiences of the Tamarind Retreat.
Each edition will include a three-day themed itinerary with the first focussing on an active incentive program including stand up paddle yoga, surf lessons and 4WD adventures on Fraser Island.
“We hope event professionals enjoy reading the content as much as we have enjoyed putting it together. The Shortlist is one of many new initiatives that will be rolled out by BESC in the second half of this year,” concluded Brennan.
To the year ending March 2020, the Sunshine Coast attracted 303,000 domestic business visitors.
Business Events Sunshine Coast, a division of Visit Sunshine Coast, has identified the incentive market as a priority project to expand product development and add support to local tourism operators.